How Artists Make Money in 2021/2022

How are artists making money in 2021? How do they piece together digital streams, virtual events, creating for synch, building/rebuilding relationships, and planning future directions? Who is taking the risk of uncertainty in future concerts happening and at what density? This panel will share its observations about how artists actually are making money in the current environment.

Speakers:
Justin Ruoff | Media Creek; Live 365
Jay Gilbert | Label Logic
Dave Ratner | Creative Law Network
Stacey Bedford | Bandzoogle
Wade Metzler | SoundExchange

A big thank you to Bandzoogle for sponsoring this session!

Audio recorded from Session 15 of our Amplify Music 2021 Virtual Conference

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About the Podcast

Amplify Music Communities

Local Music - Emerging from the Pandemic Globally

Music is changing locally around the world. Enjoy our Community Conversations with music leaders in cities, regions, and countries throughout 2021. And please get inspired from the panel sessions from the Amplify Music 2021 conference that we will roll out over the next few months. What is Amplify Music? Amplify Music began as a quick virtual conference in April 2021 to capture stories and challenges of local music early in the pandemic. We gathered 39 sessions of conversations across 25 hours in April. In April 2021, we gathered conversations back together for AM21. Please enjoy past recordings and the future Amplify Music Communities episodes.

This podcast was developed in part under grants from the U.S. Department of Education through its Center for International Business Education and Research at the University of Colorado Denver. This content does not necessarily represent the policies of the U.S. Department of Education.

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About your host

Gigi Johnson

Gigi Johnson owns Maremel, which runs transformative programs, invests, advises, and produces multimedia on creativity and technology. Her current initiatives include the Amplify Music conferences, podcast, channel, and research with 45 organizations; books on technology and creative work; events on local creative startups; and a new creative industries skills training program. She taught for 22 years at UCLA, where she ran the Center for Music Innovation, built four industry-connecting programs, and taught undergraduates, MBAs, and executives about disruption in creative industries. Before UCLA, she financed media M&A at Bank of America for ten years. She holds a doctorate in educational leadership for change from Fielding Graduate University, an MBA from UCLA Anderson, and a BA in film/TV production from USC.